En Mexicali Net is a website that focuses on events taking place in Mexicali and the Baja region; it was once one of the most visited concert sites in Mexico.
The WordPress theme went under much tweaking and optimization. Some of the most important elements that were later added to the theme were ad implementation, SEO optimization, split testing and more. Its social media networks gathered more than 25,000 followers.
Date: 2010 – 2013